The Ultimate Resource for Software (and Hardware) Marketing

Certified Channel Manager

Come to the Channel Workshop or take Online

Become a Certified Channel Manager, validate your channel knowledge and skills

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You Know You Want to be Certified!

See the course description, test out or take the course material

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Check with your boss now!

E-mail or call your boss to get approval to get certified--it will help sales!

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Follow Me!

Attend a Channel Workshop, or take the training online.

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Micro Consulting

Micro Consulting - help setup or refine reseller channel, hire virtual VP Marketing, or seasoned Industry Consultant - as little as $1,500 per month. Click link to learn more or call 512-263-9618.

Welcome to Chanimal

TedFinch_SmallHi, I’m Ted Finch. Welcome to, considered for the last 17 years to be the world’s ultimate (and largest) resource for software, hardware and channel marketing. Please remember to bookmark this page.

This site has over 500 pages of content (Check RESOURCES above, or side menu). Please register your first time so I can add you to my confidential networking database and give you access to the “Chanimal Cave.” This password protected section contains a LOT of exclusive content ONLY for registered users. It’s a small industry, let’s stay in touch.

Ted Finch (Tiger Ted – aka Chanimal)

What’s New
Coming Soon
certified channel manager

“ Introduces Industry’s First Certified Channel Manager program” Introduces Industry’s First Certified Channel Manager program Other professions have certification programs to leverage proven best practices and ensure uniform knowledge and consistent performance, but high-tech Channel Managers have had nothing–until now.   Austin, Texas [May 7, 2013] –, a well-known industry resource with over 17 years of software, hardware, and SaaS channel marketing content, has introduced the …

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Strategic Alliances

New Video “How to Create Killer Strategic Alliances & Dominate Your Market”

Strategic Alliance Video This is the strategic alliance video of the webinar for those that missed it. It was one …

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partner program

New Video “How to Build a SaaS Reseller Channel”

How To Build A SaaS Reseller Channel Video This video covers all the phases of 1) defining, 2) recruiting, and …

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Sales Management

Persuasive Copy

The Persuasive Format There are two approaches to presenting our product—informative and persuasive.  After an informative presentation the prospects says, …

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copywriting, solution

Stop Using the Word “Solution”

The word “solution” is probably one of the most often misused words in copyrighting–especially in high tech.  In fact, everything …

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