The Ultimate Resource for Software (and Hardware) Marketing

Certified Channel Manager

Come to the Channel Workshop or take Online

Become a Certified Channel Manager, validate your channel knowledge and skills

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You Know You Want to be Certified!

See the course description, test out or take the course material

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Check with your boss now!

E-mail or call your boss to get approval to get certified--it will help sales!

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Follow Me!

Attend a Channel Workshop, or take the training online.

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Micro Consulting

Micro Consulting - help to setup or refine reseller channel, hire virtual VP Marketing, or seasoned Industry Consultant - as little as $1,850 per month. Click link to learn more or call 512-263-9618.

Welcome to Chanimal

TedFinch_SmallHi, I’m Ted Finch. Welcome to, considered for the last 21 years to be the world’s ultimate (and largest) resource for software, hardware and channel marketing. Please remember to bookmark this page.

This site has over 500 pages of content (Check RESOURCES above, or side menu). Please register your first time so I can add you to my confidential networking database and give you access to the “Chanimal Cave.” This password protected section contains a LOT of exclusive content ONLY for registered users. It’s a small industry, let’s stay in touch.

Ted Finch (Tiger Ted – aka Chanimal)

What’s New
Coming Soon
Strategic Alliances

Video “How to Create Killer Strategic Alliances & Dominate Your Market”

Strategic Alliance Video This is the strategic alliance video of the webinar for those that missed it. It was one of the highest rated presentations EVER when given at SoftwareCEO (attendees had to pay $299 each to participate). You can watch it for here for free: Why Strategic Alliances? Formal strategic alliances are often what set apart the winners …

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partner program

Video “How to Build a SaaS Reseller Channel”

How To Build A SaaS Reseller Channel Video This video covers all the phases of 1) defining, 2) recruiting, and …

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Sales Management

Persuasive Copy

The Persuasive Format There are two approaches to presenting our product—informative and persuasive.  After an informative presentation the prospects says, …

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copywriting, solution

Stop Using the Word “Solution”

The word “solution” is probably one of the most often misused words in copyrighting–especially in high tech.  In fact, everything …

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chanimal, 10 years

Press Release: Celebrates 10 Year Anniversary

FOR IMMEDIATE RELEASE, Industry Resource for High-Tech Marketing, Celebrates 10 Year Anniversary, Offers Free High Tech Marketing Tools AUSTIN, …

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