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Category Archive for: ‘Copywriting’

Sales Management

Persuasive Copy

The Persuasive Format There are two approaches to presenting our product—informative and persuasive.  After an informative presentation the prospects says, …

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copywriting, solution

Stop Using the Word “Solution”

The word “solution” is probably one of the most often misused words in copyrighting–especially in high tech.  In fact, everything …

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