Chanimal Display Ad Evaluation - only $249
Most display ads are ineffective. They may look good (and be very creative), but they don’t pull. Even the decent ones I’ve seen are still missing key elements to maximize ROI. In fact, I completed a review of over
25 ads for a major reseller publication, and only found three that had a chance of pulling any substantial leads. This is mainly because all too often it is the graphical designers (internally or at an ad agency),
not marketing, that is making the display ad decisions (and too many marketing folks don’t know the difference well enough to provide proper direction).
At other times, especially within large corporations, the divisions are required to follow a corporate template. Unfortunately, this corporate template was designed by corporate marketing--and their “product” is the
company. Their elements may further the company brand identity, but at the expense of selling the product. In contrast, I believe that the best way to brand a customer...is to get them to buy your product (put your
brand right on their hind quarters--so to speak). This serves the needs of the corporation, and the divisions who have quotas to meet and product to sell.
Your ad will be compared to the Chanimal Display Ad Guidelines (for sale at $24.95, or available for free by registering). These guidelines were developed and refined
first, by following tried and true direct response principles. And second, by measuring the number of leads from hundreds of campaigns and refining them to maximize the return.
Having executed the launch of some of the best-selling products in the world, with over 322 promotions by day 200, the number of leads at one of my own companies increased 35 times (resulting in record sales). While a VP of Marketing at Fortune 100 $130 billion corporation, I applied these same guidelines and our number of leads increased by 9 times. In fact, we won an award, not for design, but for, “The most leads of any advertiser,”
by one of our major publications.
One client said,
“Our internal ad designer didn’t like being “restricted” by the guidelines. However, once he started working, he appreciated the framework and could create around it. When the ads started pulling like a worm in a stocked pond--he grinned and claimed full credit for its success (fine with me--we just wanted the leads!).”
In invite you to contact me to determine a time frame to complete the evaluation and recommendation. As a plus, when the review is completed, I am available by phone to go over it with you, your staff and designer (or ad agency). I look forward to hearing from you soon.
Ted Finch
President
Chanimal Marketing
100% Guaranteed
This service comes with a no questions asked, 100%money-back guarantee. If you do not believe the analysis and recommendations will significantly improve the effectiveness of your ad campaign you will not be charged anything.
Learn more about the Chanimal Packaging Review.
Learn more about the Chanimal Micro Consulting - as low as $1,250 per month.
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