.

Related Topics

NOTE: Please submit names of recommended books and newsletter to include on this list to the Webmaster e-mail below.

Books & Videos

Following are a few of the books that have been read and are highly recommended by Chanimal:

Advertising

• Ogilvy On Advertising
• Media Buying Academy (videos)

Entrepreneur

• A Good Hard Kick In The Ass - Basic Training for Entrepreneurs
• How To Finance A High-Tech Start-Up (DVD)
• Venture Capital Handbook

Employment

• Rites of Passage - Your Guide To 100k+ Jobs

Industry

• In Search of Stupidity - 20 Years of High-Tech Marketing Disasters
• Hard Drive - The Making of the Microsoft Empire

Marketing Communications

• The 22 Immutable Laws of Marketing
• The 22 Immutable Laws of Branding
• How To Market With Computer User Groups
• Your Marketing Sucks

Management

• Seven Habits of Highly Effective People
• The One Minute Manager
• Putting The One Minute Manager To Work
• Leadership and The One Minute Manager
• One Page Management
• The One Minute Manager Meets the Monkey
• Gung Ho
• One Minute for Myself
• The One Minute Manager Gets Fit
• Raving Fans
• Situational Leader
• The Game of Work
• Dress For Success

Product Management

• The Product Marketing Manager’s Handbooks.
• Crossing The Chasm
• Inside The Tornado

Sales

• The Greatest Salesman In The World
• The Lacy Techniques
• How To Master The Art of Selling - Tom Hopkins
• The One Minute Sales Person
• Spin Selling
• Secrets To Closing The Sale - Zig Ziglar
   

Chanimal #1 Rated Book

The Product Marketing Handbook for Software is the #1 rated book by Chanimal for anyone in hi-tech (software or hardware). If you only get one book from this entire list--this needs to be it!

“I highly recommend it!”
Ted Finch, Chanimal

---

Newsletters & Resources (e-mail & print)

Below are several hi-tech industry newsletters and forums along with a brief description.

• The Levison Letter. Monthly hi-tech newsletter for direct mail, copy and ads.
• Softletter. An industry stable - around for over a decade.
• Software Market Solution. Click on “sign-up for e-mail” on the bottom of the page.
• SoftwareCEO. Weekly software business tips, sources, articles.
• ChannelAdvisor. Brand new publication.
• Web Premium Weekly Newsletter. Great if you manage any aspect of the web site--from WilsonWeb.
• Manager’s Minute. Hi-tech sales manager’s tips. Includes free report, “How to Hire Top SalesPeople.”
• Pragmatic Marketing. e-Mail and monthly publication for high-tech product management. Great!
• Product Mgmt Challenges. Periodic e-Mail newsletter. Type “subscribe” in subject line.
• Guerilla Marketing Weekly. A classic low-cost marketing tip each week.
• Media Buying Newsletter. Tips on media buying.
• SoftwareBizExchange. Site for Microsoft Business Partners to collaborate on marketing info.

---

Hi-Tech Magazines

Below are several publications for the hi-tech industry.

• ChannelWeb
• CIO Magazine
• Computer Reseller
• Computer Retail
• ComputerWorld
• Family PC
• InformationWeek
• Infoworld
• InternetWeek
• InternetWorld
• MacWeek
• MacWorld
• Network Computing
• Network Magazine
• PC Gamer
• PC Magazine
• PC World
• Red Herring
• Smart Reseller
• Software Business
• Software Magazine
• Software Success
• Solutions Integrator
• VAR Business
• Windows
• Windows NT