Table of Contents

Following are the various topics that are covered within the video (the DVD version includes chapters so you can immediately jump to each section).

• Introduction. By Ted Finch, founder and president of Chanimal Marketing.
• Funding Stages. Learn the different stages of funding, the typical amounts and expectations during each stage.
• Business Plan. You’ll hear VC’s explain exactly what they do and do not want to see within this document - right down to number of pages, format and content.
• Investment Criteria. What is the exact criterial that investors look for prior to signing a check.
• Management Team. You’ll hear consistently from investors that the management team is the most important determinate for investing in a start-up.
• Management Criteria. See exactly what constitutes a good management team--it’s not always what you think.
• Marketing. Learn why it’s important to hire the marketing folks first and validate your market prior to developing a product.
• Finding Investors. Find out how to prospect for the right investors for your company and product.
• Screening Investors. Understand why and how you can interview and screen potential investors.
• Selecting Investors. The final selection is like a marriage--learn the telltale signs for a good, positive relationship.
• The Presentation. Once you’ve earned the appointment, learn what makes a good and a bad presentation.
• Term Sheet. Find out what to include and what to watch out for.
• Time Frames. How long will it take to raise angel seed capital, first round funding, 504b funding?
• Entrepreneur Mistakes. What are the typical mistakes that entrepreneurs make? And how to avoid them.
• Alternative Funding. Find out alternatives to funding that you may not have heard of, but could be worth a try.
• 504b Option. See what is so unique about the 504b funding option, and see if it’s available for you in your state.
• Parting Comments. VC’s, Angels and top CEO’s give you their last bit of advice to help you succeed in this process.
• Thank You. Ted Finch expresses thanks for watching the video, and gives sources for additional information.
• Credits. Special thanks to our participants.

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