Sample Editorial Schedule
Following is a sample editorial schedule (using fictitious data for a possible XBox competitor) that would be used to identify publications with features that we might participate in.
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Publication
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Editorial Highlight
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Issue
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Red Herring
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Games
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April 9th
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Digital Hollywood
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August 6
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Telecom
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October 8
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Newsweek
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Technology
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April 2
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Technology
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May 28
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Technology – next frontiers for families
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June 25
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Business Week
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Telecom
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May 27
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Telecom industry
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October 21
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Tech Week
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Digital Dreams – Games
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March 6
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PC Magazine
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Consumer Broadband, Business Broadband
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February 20 (missed)
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PC vs. Console Games
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March 6
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Developing for Wireless
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April 17
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Ultimate Game Library (pitch online)
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June 26
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Broadband Week
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Rollout report: Telecom
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June 4
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Broadband Abroad
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September 7
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Communications Solutions
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One Box – Multiple Services…
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May 1
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Telecom Business
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Consumer Broadband
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March 6
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Electronic Design
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DSL / Broadband Technology
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April 30
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Global Telephony
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Converged Services
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July 7
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Electrical Contractor
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Smart home – residential automation
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August 6
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Electronic House
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Bringing Internet to home theater
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June 4
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Computer Graphics World
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New Gaming Platforms
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March 11
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Telephony
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Broadband video content
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August 6
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ABC Today
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Focus: Future Technology
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October 20
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We would typically find the editorial schedules at the web sites of the publications we are targeting. For example, we find the editorial schedule for PC Magazine here. We can also look up targeted editorial schedules within databases from MediaMap and others.
CyberAlert does monitoring and many of the top services use their
content. But they also have a service they partner with for Editorial Calendars (newer service). It includes a free 14 day trial. I
highly recommend you check it out--it should save you a lot of work.
The service they partner with is MyEdcals and they have a FREE trial. This company compiles information from over 400,000 story
opportunities (100k more than their closest competitor with better coverage than Bacons (now Cision)), from ALL categories, and their prices are affordable for even a start-up. The database is
updated every single day. They are also happy to add a publication if it is missing.
Note: Be cautious about signing up for newsletters at MediaMap, I was averaging three e-mails from them a day before I had to unsubscribe.
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