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Media Resources for Research & Buying
Following are several resources to determine media ratings:
- ADcom - ADcom Information Services, Inc. maintains household panels in local markets to provide cable operators with reliable and accurate viewership, demographic and consumer behavior data. ADcom is the only local cable ratings research company that provides household information cross-referenced with product consumption data from the largest samples ever used to measure local cable. - http://www.cableratings.com
- Adrelevance - A company of Nielsen//Netratings, provides competitive date tracking about online advertising. - http://www.adrelevance.com
- Advanced Media Research Services - Radio station sales research consultant - http://www.radio-ratings.com
- Arbitron - International media research firm, provides information services that are used by advertisers and agencies to develop the local marketing planning, buying and measurement strategies for network and local market radio. - http://www.arbitron.com
- Audio Graphics - News and Statistics on how the Internet affects broadcast advertising and broadcast ad sales. - http://www.AudioGraphics.com
- Bdcstsweeps - Part of the Sweeps Reports Series. Identifies the top fifty syndicated properties and tracks their rating/share history over nine quarters using the metrics from Nielsen's NTI and NSI reports. - http://www.sweepsreports.com/bdcstsweeps.htm
- Cablesweeps - Part of Sweeps Reports Series. Recognized and lisenced by Nielsen. Includes analysis of four principal dayparts, evaluates the rating performance of over forty of the top ad-supported cable networks. - http://www.sweepsreports.com/cablesweeps.htm
- Cybersweeps - Part of Sweeps Reports Series. Identifies and tracks top ad-supported websites, and supplies materials from Media Metrix. - http://www.sweepsreports.com/cybersweeps.htm
- Eastlan Resources - Eastlan resources is radio ratings for small markets, radio stations, and advertising agencies. - http://www.Eastlan.com
- netScore- netScore is an Internet traffic measurement service that was formed by Diameter, a division of DoubleClick, and comScore Networks. netScore has a base of 1.5
million people that it pulls surveys from to capture surfing and actual online buying behavior. Available on an annual subscription basis, netScore provides monthly and quarterly views of key Internet business
metrics: Traffic, Traffic & Buying (including the Buying Power Report, which quantifies dollars spent across the entire Internet) and Site Profiler. - http://www.netscoreonline.com
- NetValue - NetValue provides Internet companies with an understanding of how people behave online, both as individuals and as potential customers. - http://www.netvalue.com
- Nielsen Media Research - Provider of television information services in the U.S. and Canada, serving national and local customers including television networks and affiliates, independent stations, syndicates, cable networks, cable systems, advertisers and their agencies. - http://www.nielsenmedia.com
- Nielsen//Netratings - Web audience measurement firm serving media planners, advertisers, marketers and publishers who need authenticated data about online user behavior. - http://www.netratings.com
- StatMarket.com - Publishes data gathered from more than 30 million unique daily visitors to over 100,000 websites worldwide. - http://www.statmarket.com
Following are several planning and buying sites:
- ADXS.com - Launched in September of 2000, The ADXS.com Marketplace provides Media Buyers and Media Suppliers with a centralized online location to buy and sell all types of media inventory from the Print, Online, Outdoor, Radio, TV, and Media Services industry. The - http://www.adxs.com
- AudioGraphics - Radio station services for advertisers, stations and agencies, it includes RadioAdInfo.com, a research notebook for radio advertisers, and TVAdInfo.com, a research notebook for TV advertisers. - http://www.audiographics.com
- AvailableMedia.com - AvailableMedia brings media planners and ad suppliers of all kinds together in one place to execute more effective media deals. You’ll find ad space in tv, radio, print, internet, outdoor - everywhere you can put your message across Canada. - http://www.availablemedia.com
- Foglight Media - Foglight Media began planning and buying online media in 1995. They've been developing a knowledge base about online strategy, analyzing thousands of campaigns, and cost effectively delivering marketing messages to targeted online audiences. - http://www.foglightmedia.com
- HitBox Enterprise - HitBox offers real-time measurement and analysis of Web-site traffic, e-commerce activity, and other Web events. - http://www.hitboxenterprise.com/
- Magazinedata - Provides online media kits -- full rates, basic demographics, circulation numbers, editorial calendar and branch office phone and FAX numbers. - http://www.magazinedata.com
- Marketing Resources Plus - Marketing Resource Plus provides integrated broadcast and print planning and buying systems for advertising agencies. - http://www.mrp.com
- Media Management, Inc. - MMI's sole focus is on providing Client's with accountable analyses of their agency's media buying capabilities. MMI's blue-chip client roster relies on MMI's services to maximize the return on investment they receive from their media investment. - http://www.mediaaudit.com/
- MediaBrains - MediaBrains.com is the leading provider of buyer's guides, directories and lead management solutions for business-to-business Web publishers and advertisers connecting buyers and sellers online. MediaBrains.com's InfoTracker® technology-based solutions enable over 200 publishers to increase online advertising revenues by delivering detailed product information and generating tangible sales leads for advertisers. - http://www.mediabrains.com
- Mediafinder - Lists over 100,000 publications and catalogs and provides editorial summary information. - http://www.mediafinder.com
- MediaInternet - MediaInternet`s Web based applications are used by ad agencies to execute transactions with over 45,000 global media. They provide Technical Data, Rates and Contact information on Radio, TV and Cable stations, Newspapers, Business and Consumer Magazines, Out-of-Home Media & Websites globally. - http://www.mediainternet.com/
- Plan it Media - Subscribers have access to unlimited, immediate access to the most current information on over 34,000 business and consumer publications, searchable by country (mostly Europe), consumer or business magazine sector, or circulation criteria. - http://www.planitmedia.com
- Publist - Internet-based reference for domestic and international print and electronic publications including magazines, journals, e-journals, newsletters, and monographs. - http://www.publist.com
- SQAD Service Quality Analytics Data - SQAD publishes a report of quarterly cost-per-point projections to agencies, advertisers and media companies. Data includes network TV, cable and syndication, as well as, local spot TV, Hispanic TV, and spot radio. - http://www.sqad.com
- SRDS- Standard Rate and Data Service - SRDS continues to be the leading provider of media rates and data to the advertising industry as it has been for over 80 years. Our sources offer comprehensive coverage of traditional media – such as magazines, newspapers, television and radio – as well as today's alternative marketing opportunities – such as online, out-of-home and direct marketing. - http://www.srds.com
- The Mowris Group - The Mowris Group is a special type of marketing consultancy. Some fo their services include channel development strategy, internet/interactive strategy, and marketing strategy & planning. Market Planning - http://www.mowris.com
- ’Tribune Medias Research TV - Research all program schedules by broadcast market or cable/satellite network, or search for a show by syndicators, actors, producers, directors, artists, sponsors, distributors, advertisers, media buyers, rep firms, or stations. - http://www.researchtv.com
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