Product Review - The Product Marketing Manager’s Handbook
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Name: Product Marketing Hand
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Type: Book
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Category: Product Mgmt
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Pros: Comprehensive, full of great examples, up-to-date, incredible information! This is “the” #1 Chanimal book to own.
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Cons: It is a 690 page book
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Notes: Just get it. This is the motherload!
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Overall Rating: Chanimal 5
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Comments: Now on the 4th edition, very refined
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I’ll write more about it later. For now, just get this book. In fact, order one for every member of your marketing department and executive staff (I have). This is like taking 24 years of successful
street smarts in hi-tech and pouring it into one book. It contains a complete roadmap on how to research the market and create the best product, how to price it, how to promote it (with time
frames, check lists), how to get it into distribution, etc. If you know much of this, fine--use it to cross train your department. If you don’t--then you have found the motherload! Included with the
book is a CD-ROM containing template, forms, examples--it is worth the price of the entire book.
This is the single most important book to have if you are in hi-tech marketing--period!
Any questions? Rick’s site has sample chapters, great testimonials, worksheets, plus additional items (such as workbooks, project files and more) to compliment it.
Enjoy this book. I highly recommend it and give it an unequivocal 5 Chanimal Stars!
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