Resellers
Resellers can be categorized as
- SuperStore
- Software Only
- Consumer Electronics
- Office Supply
- Bookstores
- On-line
- Mass Merchants
- VARs
- System Integrators
Within my database I try to use industry standard categorization so I can import lists directly, and export according to need. I further classify the locations by my own criteria, such as storefront, sales office,
etc. so I can create a filter for channel management and direct mailings--such as which locations would get Point of Purchase (POP) display material, which would receive complete Business Partner binders, etc.
For a list of VARs and System Integrator’s I would typically work with distribution, list brokers, and find them via carddecks, reseller ads, trade pubs like VARBusiness, etc. I would also consider Computer Market Research. They are a great source for lists of resellers that match your exact criteria (size, revenue, certifications,
etc.). Ask for Del and mention Chanimal.
For a list of retail, mass merchants, consumer electonics, superstores, office supply, and others, you can find a listing at ChannelSources.
They have a reasonably up-to-date list of major North American resellers. They categorize the reseller by type and include the number of locations. Click here to view their HTML reseller listing. Click here to download a pdf file containing the list. (Information courtesy of Channel Sources).
Check the Chanimal LINKS for additional reseller databases like Var City, ChannelWeb, Chain Store Guide, etc.
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