Visit Chanimal for Special Offers!
Occasionally, Chanimal is able to provide special offers from consultants, publishers, and software vendors. In addition, Chanimal Marketing provides several free services. Scroll down to see what is available.
The Product Marketing Handbook
for Software (10% discount!*)
Occasionally, I run into a resource that is literally a goldmine of information. This book is one of them--the software bible for product managers, written by Merrill Chapman, a software product
manager veteran for Micro-Pro (remember WordStar 2000), Ashton-Tate, IBM and Novell.
It is “the” definitive guide for executing software marketing programs. I believe that you are doing yourself and your company a disservice if you do not have multiple copies of it available for your
marketing personnel (and anyone else that needs to know what Product Managers do (i.e., the president, vp of sales, development, etc.).
I have purchased over 25 copies of The Product Marketing Handbooks for Software as the textbook to train my marketing teams. This latest edition is very up-to-date and even includes
Linux. It covers positioning, pricing, naming, packaging, distribution, PR, advertising, direct marketing, alliances, Internet marketing, sales promotions, trade shows, plus more. It also
includes project timelines, historical costs, and additional resources.
It is rare when an industry veteran unveils so many secrets of the trade. This is a must have. Get this book now!”
--Ted Finch, Chanimal
* Special Offer Disclaimer. You must mention that you heard about it on the Chanimal site to get the 10% discount on your initial order! Mention coupon code # PMHB01. The discount is not
retroactive, must be mentioned at the time the order is placed, cannot be used in conjunction with other special offers, and only applies to a single copy purchase of the handbook.
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