You would target trade publications, general technology publications, and mass consumer and business press for your pr efforts--depending on the product. Following is a list of several primary targets for a high-tech
product (such as a CRM or Interactive Web product).
It is critical that you always get internal product acceptance and awareness first. This enables people outside of your department to also pitch in and support your product (with budgets, resources and
publicity). These constituents include:
Internal Corporate Leadership
Division, Group and Sector Leadership
Internal department
Primary trade publication targets could include (use your own industry specific pubs):
Broadcasting and Cable
Electronic Buyers’ News
Sales Force Automation
PC Magazine
Electronic Media
Home Theater Review
San Jose Mercury News
PC World
Popular Home Automation/Electronic House
TWICE
Interactive Week
Interactive TV Today
America’s Network
Specific publications can be located within two of the most popular media resources, Bacon’s or MediaMap.
