|
Chanimal File Downloads
|
Filename
|
|
MARKET PLANNING
|
|
Budget Spreadsheet.
This is an older Lotus 123 spreadsheet that has over 80 hours worth of macros to help develop a budget within hours, not days. It will ONLY work in Lotus 123 (will not work in Excell, nor do I ever expect to port it). A self-unzipping file. File size 220 KB.
|
Budget.exe
|
|
Marketing Plan Template. An MS Word Marketing Plan template with headings, explanations, and formatting. File size 137 KB.
|
Marketing Plan Template.doc
|
|
Marketing Plan Guidelines. Instructions on how to use and format the Marketing Plan Template. File size 32 KB.
|
Marketing Plan Guidelines.doc
|
|
Sales Projections.
This spreadsheet can help you calculate your sales forecast based on minimum required turns within retail. A self-unzipping file. File size 23 KB.
|
Salesproj.exe
|
|
PRODUCT MANAGEMENT
|
|
Research Plan.
A sample research gannt chart that shows how to setup an in-house research department and start initiating research projects. File size 240 KB.
|
Research Program-Setup.mpp
|
|
Writing The Marketing Requirement. A PDF file - courtesy Pragmatic Marketing providing tips on what should be in a MRD. File size 237 KB.
|
Writing_the_MRD.pdf
|
|
MARKETING COMMUNICATIONS
|
|
Guide to Managing Media and Public Relations.
One of the most comprehensive, practical guides to all promotional PR that I have ever found (all on one page (prints to 48 pages)). Courtesy Open Source Community. File size 252 KB.
|
Guide to Managing Media and Public Relations.doc
|
|
Product Slick - Sample. Example of a single page product slick (can double as shelf hanger)
|
Product Slick - Front.jpg, Product Slick - Back.jpg
|
|
Product Folders - Sample. Example of product folders with space for a sticker.
|
Product Folder.jpg
|
|
Sell Sheet - Sample. Example of a sell sheet used to sell into retail or VAR accounts.
|
Sell Sheet - Front.jpg, Sell Sheet - Back.jpg
|
|
Chanimal Advertising Guidelines. Guidelines used to create persuasive display ads. 
|
AdGuidlines.pdf
|
|
Persuasive Format.
Contains the Chanimal persuasive format for direct response, ads, sales scripts, etc. along with the concepts behind them. File size 38 KB.
|
Persuasive Format Explanation.doc
|
|
Chanimal Packaging Guidelines. Nine pages of guidelines showing what elements should go on each face of an effective product package. Updated for 2007.
|
Packaging Guidelines.pdf
|
|
Sample landing pages. Sample ad, primary landing page, lead form and secondary landing page. See Advertising ROI for use.
|
Sample Landing Pages
|
|
Chanimal Positioning. C The apex of all strategy is positioning--the unique differentiator and hook to hang all your promotions. These PowerPoint
slides explain positioning, provide case studies, and show how to position your product and de-position the competition.
|
Chanimal Positioning Process
|
|
Chanimal Branding Conventions - Naming, Logos & Positioning Statements. Nine pages explaining the guidelines and acid tests for product naming, logo
designs and positioning statements.
|
Chanimal Branding Conventions
|
|
Chanimal Generic Website Plan-O-Gram. File contains a sample outline and structure for a company website. It shows the type of pages and content for a typical
software website.
|
Chanimal Generic Website Plan-O-Gram
|
|
CHANNEL MARKETING, AFFILIATES & ALLIANCES
|
|
Chanimal Reseller Channel Kit. Contains over 20 different document templates for a reseller agreement, authorization levels, introduction letter,
policies, training requirements, program checklist, powerpoints, pricing, etc. This combines the best practices from over 10 different world-class reseller programs (from Microsoft, Sun, Auodesk,
IBM, etc.). File size 2.8 MB. MAJOR update for 2007. Simplified format, ready to use to create VAR portal.
|
ResellerKit 2007.zip
|
|
Authorized Reseller Agreement. Template that will help you establish a reseller agreement with a reseller. File size 63 KB.
|
Reseller Agreement.doc
|
|
US Reseller List.
List of all the major mass merchants, consumer electronics, Corporate resellers, bookstores, superstores, etc. Courtesy of Channel Sources. File size 43 KB.
|
RetailList.pdf
|
|
Chanimal Alliance Kit. A template that helps you create strategic and tactical alliances. File size 92 KB.
|
AllianceKit.zip
|
|
Chanimal Affiliate Kit. Copy to populate an affiliate program, affiliate e-book and Chanimal affiliate article from SoftLetter.
|
AffiliateKit.zip
|
|
Chanimal sample Reseller Partner Portal. Over 41 sample web pages showing the entire structure of a world-class reseller portal. Also contains exclusive free
content and samples found nowhere else on Chanimal.
|
Chanimal Sample Partner Portal
|
|
START-UP & HR RESOURCES
|
|
How to Finance a Hi-Tech Start-Up: Video. FREE when you register
|
Start-up Video
|
|
Sales Kit. Contains sales stats worksheet, Chanimal Sales Comp Plan Guidelines and Channel Sales Compensation Plan. File size 51 KB.
|
Sales.zip
|
|
ROI-Based budgeting PowerPoint. Shows a sample of how to present a scratch budget based on ROI.
|
ROI-Based Budgets
|
|
10 Year Anniversary Gift. Chanimal Master Plan of Action. Massive 30 page, 1023 step
sequenced plan of action showing detailed steps to create a reseller program from scratch, how to define a product, setup an affiliate program, start PR, run repeatable recruiting processes, the latest SEO steps, setting up alliances, and a LOT more. This is the most comprehensive free step-by-step map to tactical marketing on the planet. It contains the same approaches used to help Netscape, GE, Motorola, 3M, Sony, Canon, Microsoft and other consulting companies. I use this myself to create the customized plan of actions for all of my consulting clients. My gift to you on the 10th anniversary of Chanimal.com.
|
Chanimal Master Plan of Action
|
|
CHANIMAL PRESENTATIONS
|
|
University of Texas Entrepreneurial Marketing presentation to the MBA program.
|
UT Entrepreneurial Marketing
|
|
PDMA Presentation to Product Managers (Oracle Campus). Topic: Tsunami Product Launches. How to Rip your product into the market and ride the wave.
|
PDMA Presentation
|
