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The Cave
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Please bookmark this location immediately so you can return often.

Welcome to the Chanimal Cave - your reward for registering with Chanimal.com. Following is a list of downloadable files. Some of these files are compiled from the public Chanimal content (without having to sift through over 200 pages to find), others are exclusive to registered users only. Return often to see if there are any updates or new items (usually marked with a “New” button). Click on the file to download.

Chanimal File Downloads

Filename

MARKET PLANNING

Budget Spreadsheet. This is an older Lotus 123 spreadsheet that has over 80 hours worth of macros to help develop a budget within hours, not days. It will ONLY work in Lotus 123 (will not work in Excell, nor do I ever expect to port it). A self-unzipping file. File size 220 KB.

Budget.exe

Marketing Plan Template. An MS Word Marketing Plan template with headings, explanations, and formatting. File size 137 KB.

Marketing Plan Template.doc

Marketing Plan Guidelines. Instructions on how to use and format the Marketing Plan Template. File size 32 KB.

Marketing Plan Guidelines.doc

Sales Projections. This spreadsheet can help you calculate your sales forecast based on minimum required turns within retail. A self-unzipping file. File size 23 KB.

Salesproj.exe

PRODUCT MANAGEMENT

Research Plan. A sample research gannt chart that shows how to setup an in-house research department and start initiating research projects. File size 240 KB.

Research Program-Setup.mpp

Writing The Marketing Requirement. A PDF file - courtesy Pragmatic Marketing providing tips on what should be in a MRD. File size 237 KB.

Writing_the_MRD.pdf

MARKETING COMMUNICATIONS

Guide to Managing Media and Public Relations. One of the most comprehensive, practical guides to all promotional PR that I have ever found (all on one page (prints to 48 pages)). Courtesy Open Source Community. File size 252 KB.

Guide to Managing Media and Public Relations.doc

Product Slick - Sample. Example of a single page product slick (can double as shelf hanger)

Product Slick - Front.jpg, Product Slick - Back.jpg

Product Folders - Sample. Example of product folders with space for a sticker.

Product Folder.jpg

Sell Sheet - Sample. Example of a sell sheet used to sell into retail or VAR accounts.

Sell Sheet - Front.jpg, Sell Sheet - Back.jpg

Chanimal Advertising Guidelines. Guidelines used to create persuasive display ads.

AdGuidlines.pdf

Persuasive Format. Contains the Chanimal persuasive format for direct response, ads, sales scripts, etc. along with the concepts behind them. File size 38 KB.

Persuasive Format Explanation.doc

Chanimal Packaging Guidelines. Nine pages of guidelines showing what elements should go on each face of an effective product package. Updated for 2007.

Packaging Guidelines.pdf

Sample landing pages. Sample ad, primary landing page, lead form and secondary landing page. See Advertising ROI for use.

Sample Landing Pages

Chanimal Positioning. C The apex of all strategy is positioning--the unique differentiator and hook to hang all your promotions. These PowerPoint slides explain positioning, provide case studies, and show how to position your product and de-position the competition.

Chanimal Positioning Process

Chanimal Branding Conventions - Naming, Logos & Positioning Statements. Nine pages explaining the guidelines and acid tests for product naming, logo designs and positioning statements.

Chanimal Branding Conventions

Chanimal Generic Website Plan-O-Gram. File contains a sample outline and structure for a company website. It shows the type of pages and content for a typical software website.

Chanimal Generic Website Plan-O-Gram

CHANNEL MARKETING, AFFILIATES & ALLIANCES

Chanimal Reseller Channel Kit. Contains over 20 different document templates  for a reseller agreement, authorization levels, introduction letter, policies, training requirements, program checklist, powerpoints, pricing, etc. This combines the best practices from over 10 different world-class reseller programs (from Microsoft, Sun, Auodesk, IBM, etc.). File size 2.8 MB. MAJOR update for 2007. Simplified format, ready to use to create VAR portal.

ResellerKit 2007.zip

Authorized Reseller Agreement. Template that will help you establish a reseller agreement with a reseller. File size 63 KB.

Reseller Agreement.doc

US Reseller List. List of all the major mass merchants, consumer electronics, Corporate resellers, bookstores, superstores, etc. Courtesy of Channel Sources. File size 43 KB.

RetailList.pdf

Chanimal Alliance Kit. A template that helps you create strategic and tactical alliances. File size 92 KB.

AllianceKit.zip

Chanimal Affiliate Kit. Copy to populate an affiliate program, affiliate e-book and Chanimal affiliate article from SoftLetter.

AffiliateKit.zip

Chanimal sample Reseller Partner Portal. Over 41 sample web pages showing the entire structure of a world-class reseller portal. Also contains exclusive free content and samples found nowhere else on Chanimal.

Chanimal Sample Partner Portal

START-UP & HR RESOURCES

How to Finance a Hi-Tech Start-Up: Video. FREE when you register

Start-up Video

Sales Kit. Contains sales stats worksheet, Chanimal Sales Comp Plan Guidelines and Channel Sales Compensation Plan. File size 51 KB.

Sales.zip

ROI-Based budgeting PowerPoint. Shows a sample of how to present a scratch budget based on ROI.

ROI-Based Budgets

10 Year Anniversary Gift. Chanimal Master Plan of Action. Massive 30 page, 1023 step sequenced plan of action showing detailed steps to create a reseller program from scratch, how to define a product, setup an affiliate program, start PR, run repeatable recruiting processes, the latest SEO steps, setting up alliances, and a LOT more. This is the most comprehensive free step-by-step map to tactical marketing on the planet. It contains the same approaches used to help Netscape, GE, Motorola, 3M, Sony, Canon, Microsoft and other consulting companies. I use this myself to create the customized plan of actions for all of my consulting clients. My gift to you on the 10th anniversary of Chanimal.com.

Chanimal Master Plan of Action

CHANIMAL PRESENTATIONS

University of Texas Entrepreneurial Marketing presentation to the MBA program.

UT Entrepreneurial Marketing

PDMA Presentation to Product Managers (Oracle Campus). Topic: Tsunami Product Launches. How to Rip your product into the market and ride the wave.

PDMA Presentation


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