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Chanimal File Downloads
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Filename
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MARKET PLANNING
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Budget Spreadsheet.
This is an older Lotus 123 spreadsheet that has over 80 hours worth of macros to help develop a budget within hours, not days. It will ONLY work in Lotus 123 (will not work in Excell, nor do I ever expect to port it). A self-unzipping file. File size 220 KB.
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Budget.exe
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Marketing Plan Template.
An MS Word Marketing Plan template with headings, explanations, and formatting. File size 137 KB.
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Marketing Plan Template.doc
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Marketing Plan Guidelines.
Instructions on how to use and format the Marketing Plan Template. File size 32 KB.
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Marketing Plan Guidelines.doc
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Sales Projections.
This spreadsheet can help you calculate your sales forecast based on minimum required turns within retail. A self-unzipping file. File size 23 KB.
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Salesproj.exe
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PRODUCT MANAGEMENT
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Research Plan.
A sample research gannt chart that shows how to setup an in-house research department and start initiating research projects. File size 240 KB.
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Research Program-Setup.mpp
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Writing The Marketing Requirement. A PDF file - courtesy Pragmatic Marketing providing tips on what should
be in a MRD. File size 237 KB.
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Writing_the_MRD.pdf
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MARKETING COMMUNICATIONS
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Guide to Managing Media and Public Relations.
One of the most comprehensive, practical guides to all promotional PR that I have ever found (all on one page (prints to 48 pages)). Courtesy Open Source Community. File size 252 KB.
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Guide to Managing Media and Public Relations.doc
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Product Slick - Sample. Example of a single page product slick (can double as shelf hanger)
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Product Slick - Front.jpg, Product Slick - Back.jpg
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Product Folders - Sample. Example of product folders with space for a sticker.
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Product Folder.jpg
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Sell Sheet - Sample. Example of a sell sheet used to sell into retail or VAR accounts.
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Sell Sheet - Front.jpg, Sell Sheet - Back.jpg
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Chanimal Advertising Guidelines. Guidelines used to create persuasive display ads.
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AdGuidlines.pdf
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Persuasive Format.
Contains the Chanimal persuasive format for direct response, ads, sales scripts, etc. along with the concepts behind them. File size 38 KB.
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Persuasive Format Explanation.doc
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Chanimal Packaging Guidelines.
Nine pages of guidelines showing what elements should go on each face of an effective product package. Updated for 2007.
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Packaging Guidelines.pdf
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Sample landing pages.
Sample ad, primary landing page, lead form and secondary landing page. See Advertising ROI for use.
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Sample Landing Pages
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Chanimal Positioning. The apex of all strategy is positioning--the unique differentiator and hook to hang
all your promotions. These PowerPoint slides explain positioning, provide case studies, and show how to position your product and de-position the competition. 
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Chanimal Positioning Process
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Chanimal Branding Conventions - Naming, Logos & Positioning Statements. Nine pages explaining the guidelines
and acid tests for product naming, logo designs and positioning statements.
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Chanimal Branding Conventions
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Chanimal Generic Website Plan-O-Gram. File contains a sample outline and structure for a company website. It shows
the type of pages and content for a typical software website.
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Chanimal Generic Website Plan-O-Gram
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CHANNEL MARKETING, AFFILIATES & ALLIANCES
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Chanimal Reseller Channel Kit. Contains over 20 different document templates for a reseller
agreement, authorization levels, introduction letter, policies, training requirements, program checklist, powerpoints, pricing, etc. This combines the best practices from over 10
different world-class reseller programs (from Microsoft, Sun, Auodesk, IBM, etc.). File size 2.8 MB. MAJOR update for 2010. Simplified format, ready to use to create VAR portal.
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ResellerKit 2010.zip
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Authorized Reseller Agreement. Template that will help you establish a reseller agreement with a reseller.
File size 63 KB.
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Reseller Agreement.doc
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US Reseller List.
List of all the major mass merchants, consumer electronics, Corporate resellers, bookstores, superstores, etc. Courtesy of Channel Sources. File size 43 KB.
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RetailList.pdf
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Chanimal Alliance Kit. A template that helps you create strategic and tactical alliances. File size 4.4 MB.
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AllianceKit.zip
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Chanimal Affiliate Kit. Copy to populate an affiliate program, affiliate e-book and Chanimal affiliate article from SoftLetter.
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AffiliateKit.zip
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Chanimal sample Reseller Partner Portal. Over 41 sample web pages showing the entire structure of a
world-class reseller portal. Also contains exclusive free content and samples found nowhere else on Chanimal.
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Chanimal Sample Partner Portal
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START-UP & HR RESOURCES
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How to Finance a Hi-Tech Start-Up: Video. FREE when you register
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Start-up Video
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Sales Kit.
Contains sales stats worksheet, Chanimal Sales Comp Plan Guidelines and Channel Sales Compensation Plan. File size 51 KB.
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Sales.zip
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ROI-Based budgeting PowerPoint. Shows a sample of how to present a scratch budget based on ROI.
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ROI-Based Budgets
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10 Year Anniversary Gift. Chanimal Master Plan of Action. Massive
30 page, 1023 step sequenced plan of action showing detailed steps to create a reseller program from scratch, how to define a product, setup an affiliate program, start PR, run
repeatable recruiting processes, the latest SEO steps, setting up alliances, and a LOT more. This is the most comprehensive free step-by-step map to tactical marketing on the planet.
It contains the same approaches used to help Netscape, GE, Motorola, 3M, Sony, Canon, Microsoft and other consulting companies. I use this myself to create the customized plan of
actions for all of my consulting clients. My gift to you on the 10th anniversary of Chanimal.com.
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Chanimal Master Plan of Action
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CHANIMAL PRESENTATIONS & ARTICLES
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University of Texas Entrepreneurial Marketing presentation to the MBA program.
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UT Entrepreneurial Marketing
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PDMA Presentation to Product Managers
(Oracle Campus). Topic: Tsunami Product Launches. How to Rip your product into the market and ride the wave.
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PDMA Presentation
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Building a SaaS Channel - SoftLetter. How to build a SaaS channel - very concentrated slides. A LOT of
information!. 2010 PowerPoint. 815 KB.
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Building a SaaS Channel
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Stop Using the Word “Solution” in your copywriting. Article that Appeared in SoftLetter 2010.
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Solutions
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