- Marketing Basics
- Marketing Plan
- How To Finance Your Company
- Product Management
- Channel Marketing
- Alliances & OEM
- Human Resources
- Books & Magazines
- White Papers & Articles
- Channel Software – PRM
- And The Survey Says?
- Webinars & Events
- Certified Channel Manager
Sales Management Training
Sales By the Numbers & How to Play the Game of Work. How to increase sales by tracking, then improving your activity, skill, policies, systems and motivation. Shows the exact system that created the #1 team in the nation (4 times). It works every time and helps you become the coach and shows the team how to self correct.
How To Position Your Product and CRUSH the Competition
Learn how to position your product before & after developed, examples of creative positioning approaches, how to segment, then differentiate=then CRUSH remaining competitors, tools of positioning (matrix, quadrant, Venn diagrams, analogies), why a prospect would be a FOOL not to consider your product & more.
How to Create Killer Strategic Alliances & dominate Your Marketing
Learn the acid test for every alliance, the four legs you must have, when to setup an alliance, how to pick the best partners, how to prospect, what to cover in your meetings, how to multiple your sales force and channel partners, expectations and much more.
How to Build a SaaS Reseller Channel
Covers all the phases of 1) defining, 2) recruiting, and 3) enabling a channel, plus includes a section on the unique differences for a SaaS channel. Excellent and real-life information for new and experienced channel managers, GMs, sales, marketing and business development. Similar content I present across the nation at the SaaS University conferences.
In less than 7 minutes you’ll see why Chanimal Micro Consulting is one of the most popular and productive consulting models in the entire industry. In fact, it was named “Top 5” most innovative services from SoftwareCEO / CompTIA.
How to Finance a High-Tech Start-Up
Click here to see the video details, or just watch it! The video is now FREE (used to cost $99).”
In Search of Stupidity
Watch the companion video to Rick Chapman’s book, “In Search of Stupdity: 20 Years of High-Tech Marketing Disasters.” Rick’s book is an incredible look into what made so many high-tech companies fail–and the lessons we can learn so we don’t make the same mistakes (think Netflix). Click here to find out about the book (also check out his latest book for SaaS Entrepreneurs).
Double Click any video to watch it full-screen.