- Marketing Basics
- Marketing Plan
- How To Finance Your Company
- Product Management
- Channel Marketing
- Alliances & OEM
- Human Resources
- Books & Magazines
- White Papers & Articles
- Channel Software – PRM
- And The Survey Says?
- Webinars & Events
- Certified Channel Manager
White Papers for Software, Hardware, Sales & Marketing
Below are several white papers and articles reviewed and recommended by Chanimal (many contributed by industry peers and experts- PDF format):
- Whitepaper Channel Cloud Computing – Vol1. Why cloud computing is important to resellers, changing channel landscapes. Written by Ian Moyse, well known channel maven, 25 years channel experience, European Channel Personality of the Year for 2011. Excellent 4 part series on SaaS channels. 2011.
- Whitepaper Channel Cloud Computing – Vol2. What you should look for in a cloud vendor partnership. Written by Ian Moyse. 2011.
- Whitepaper Channel Cloud Computing – Vol3. New channel business model, sales compensation, services & delivery models and metrix. Written by Ian Moyse. 2011.
- Whitepaper Channel Cloud Computing – Vol4. How to transition to cloud channels, selling hosted services. Written by Ian Moyse. 2011.
- 10 Most Innovative Partner Co-Marketing Tactics. Forrester Research. By Johathan Silber. 2013.
Resources for White Papers
- Sample White Papers. See how white paper are created along with “persuasive” samples
- Submit your white paper for inclusion on this page.