When considering direct response, there are a few variables that determine success, a) your list, b) your product, c) your response piece, d) your offer, and e) your timing. This section, when complete, will contain information about each of these.
Direct response always uses the persuasive format to ensure the maximum response. You can view it within the advertising guidelines.
In the meantime, please visit the Chanimal Forum to post any questions, or answers.